Details
In 2012, during the SXSW festival, the legendary Spaghetti Warehouse located in downtown
Austin, Texas underwent a transformation into a colossal Nike FuelBand. This experience
linked the energy, activity, and enthusiasm of the space with the gradient of the
FuelBand, which spanned the inside of the entire building.
My responsibilities included
writing the software in openFrameworks and performing as the live-VJ during concert
performances.
Client
Nike
Partner
Hirsch&Mann
Created
2012
Role
Interactive Artist
Technology
C++ / openFrameworks
Store
Throughout the day, the visual system operated in automated mode for the Nike store.
Live VJ
As night fell, the venue transformed into a club where I performed live-visuals for a range of acts including Diplo, Major Lazer, and Girl Talk.
Crowd Energy
We utilized IR cameras to track the movement of the crowd, amplifying the energy of the visuals.
Testing
Early software and hardware tests.